TriVolt is a new herbicide from Bayer that delivers weed-free fields for up to 8 weeks. To a corn farmer, 8 weeks is an impressive claim that sounds too good to be true. So to prove that it works, we placed a camera in a field treated with TriVolt and filmed for 8 weeks straight. By helping them see the truth with their own eyes, TriVolt outsold the previously most successful herbicide launch five times over.
Silver Effie Winner - Commerce & Shopper: New Product/Service Introduction
Silver Effie Winner - Agricultural, Industrial & Building
Effie Finalist - Business-to-Business - Products
“See For Yourself”
TV spot
Long form Video
trivoltinaction.com
People were directed to our microsite, where they could see the entire 8-week time lapse from start to finish.
