TriVolt is a corn herbicide that delivers weed-free fields for up to 8 weeks. To a farmer, 8 weeks is an impressive claim that sounds too good to be true. So to prove that it works as good as we say, we placed a camera in a field treated with TriVolt and filmed for 8 weeks straight. By helping them see the truth with their own eyes, TriVolt outsold the previously most successful herbicide launch five times over.
Silver Effie Winner - Commerce & Shopper: New Product/Service Introduction
Silver Effie Winner - Agricultural, Industrial & Building
Effie Finalist - Business-to-Business - Products
“See For Yourself”
TV spot
trivoltinaction.com
People were directed to our microsite, where they could see the entire 8-week time lapse from start to finish.
TRADE SHOWS
We placed our timelapse on interactive screens at trade shows and showcased real results from test plots across the country.
direct mail
Long form Video
