Child sex trafficking is a massive problem in Georgia that often gets ignored. So we partnered with Atlanta-based nonprofit, Street Grace, to put this issue on the map…literally. At the start of Human Trafficking Awareness Month, we drove 72 yellow school buses on symbolic route through the heart of Atlanta to gain awareness for how large this issue truly is.
Each bus represented 50 children sold for sex each year in Georgia.
#STOPTRAFFICk
CASE STUDY
AdWeek - New York Times - USA Today - Daily Mail - AJC - ABC News - Yahoo News - Fox News - Boston Globe
2019 Cannes Outdoor | Transit (1 Silver)
2019 Cannes Brand Experience & Activation | Guerilla Marketing & Stunts (1 Bronze)
2019 Cannes Direct | Use of Ambient Media: Large Scale (1 Bronze)
2019 Cannes Outdoor | Live Advertising & Events (1 Bronze)
2019 Cannes Shortlists (5)
2019 New York Festivals (2 Gold)
2019 Clio | Out of Home (2 Bronze, 1 Gold)
2019 ADC | Best of Discipline in Experiential Design (1 Bronze)
2019 One Show Awards (2 Bronze)
2019 AdWeek Elevate Experiential Awards – Best Community-Focused Activation
2019 AdStars, (1 Gold)
2019 London International | Ambient Public Service (1 Gold)
2019 Webby People’s Choice
2020 American Advertising Awards (4 Gold)
THE BUS ROUTE
Starting with a press conference in Atlantic Station, featuring survivors and various Georgia leaders, we then drove a caravan of 72 school buses through midtown Atlanta and ended at the Mercedes Benz Stadium.
MESSAGING FOR NEWS HELICOPTERS
We placed messaging on top of the buses that could only be seen from the sky.
MESSAGING FOR STREET VIEW
We also placed messaging on the sides of the buses for pedestrians and other cars to read.
billboards
We also placed billboards near highways all around the city, directing people to our website.
WEBSITE
Our website, StopTraffick.com, was used to educate the masses and ask people to sign a pledge and help protect our community
clickable PDFs
TWITTER BUZZ
press video
We sent out a press video the day after the event for media outlets to use.
SWAG
month-long AWARENESS CAMPAIGn
After the event, we continued to roll out educational videos to spread awareness during Human Trafficking Awareness Month. These videos were filled with interviews from child sex trafficking survivors, the Georgia attorney general, and the founder of Street Grace.
upworthy feature
We partnered with UpWorthy to create a social film and spread awareness to a larger audience.
