In 2019, we started a new TV format for Voya, where confident customers talk to camera about Voya services.

“Fun Day”

In 2020, we continued this format, adding a time travel element to show how Voya helps you stay confident over time.

“growing up”

Disability In: Disability inclusion integral to Voya Financial’s advertising

Forbes: Advertising Industry Must Overcome Its Anxiety Around Disability Representation

“BECOMING GRANDPA”

In 2021, we showed our customers remaining confident despite all the chaos in their lives.

“COOKOUT Confidence”

“MATERNAL Confidence”