Toy unboxing videos are huge on YouTube, so we decided to create our own for Toys“R”Us. The twist? In our videos, toys are the ones unboxing other toys.

TOYS UNBOXING TOYS

New York Times Campaign Live Silver Addy

Highlight Reel

We created over 20 videos for the Toys”R”Us YouTube channel, but these are some of my favorite moments from the series.

favorite episodes

Pie Face!

Barbie Saddle 'N Ride Horse

Yo-kai Watch

Meccanoid G15KS

Pokémon Collector’s Chest

Little Live Pets Cleverkeet

Journey Girls Italy Holiday Doll

R2-D2 Interactive Droid

NERF N-Strike Modulus ECS-10

case study

demo video

In order to sell this idea to the client, this is the video we made in-house to show proof of concept. I still find it hilarious.

BEHIND THE SCENES