After becoming official sponsors of Special Olympics, Voya wanted to give back even more. So we created a social campaign called #InvestInSomethingSpecial and asked athletes to tell us their goals for the future. For every like and share they got on social media, Voya donated $1 to Special Olympics.

Invest in Something Special

$520,000 raised for Special Olympics & 65 million impressions

ESPY & Shorty Award Finalist

Brand Channel - Media Post - Good Morning America

case study

TUMBLR

All athlete submissions were aggregated on a tumblr page.

 

FACEBOOK

Athlete stories were a hit on Facebook.