HoneyBaked Ham hadn’t made a TV spot in 10 years. Going into the holiday season, they needed something that would refresh the brand to make them more relevant to today’s market. “KellyBaked” was the pitch-winning TV idea and the campaign later won an Effie.

“KELLYBAKED”

This holiday, Kelly has two choices — a HoneyBaked Ham or a complete disaster.

Adweek: HoneyBaked Ham Made Its First TV Ad In A Decade, and It Was Worth the Wait

The Drum Creative Work of the Week

Gold Addy ; Bronze Effie

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