The pronunciation of the word “gif” is a highly debated topic, especially in the advertising world. So we thought it’d fun to turn this argument into an election parody because why not? We were given $1000 and 2 weeks to bring this idea to life.

“the GIF DEBATE”

Attack ads

ANTI - JIF

ANTI - GIF

ANTI - FLIP FLOPPERS

endorsements

merch

shop.spreadshirt.com/gifdebate

website

OUTRAGED CITIZENS

BREAKING: Choosy moms are outraged over statements made by JIF supporters. #GIFDebate pic.twitter.com/22AyJSZL87
— GIFdebate (@GIFdebate) March 2, 2016

#Demdebate Mr. Bojangles breaks silence, “The incompetence of Team JIF is astounding. I am not a JOLDEN retriever!" pic.twitter.com/9tHSyqO1E9
— GIFdebate (@GIFdebate) February 12, 2016

Gnomes on the results from #SuperTuesday - "Does no one care about the silent g?" #GIFdebate pic.twitter.com/fN0UrBQXcM
— GIFdebate (@GIFdebate) March 1, 2016

BREAKING: Gnomes Have Begun Protesting Both GIF & JIF Pronunciations Today. Saying,"Some G's Are Silent!” #GIFdebate pic.twitter.com/cbAlGOL7X3
— GIFdebate (@GIFdebate) February 22, 2016

BREAKING: JIF Supporter Fires Back Using Age-Old Argument. Will the millionth time be the charm? #GIFdebate pic.twitter.com/Mqwnso1RvP
— GIFdebate (@GIFdebate) February 16, 2016

TWITTER drama

@GIFdebate Hamlet the Gerbil on falsification claims: “I am not a hamster. I am a gerbil.” pic.twitter.com/Mun2qyhp6a
— GIFdebate (@GIFdebate) February 18, 2016

@GIFdebate BREAKING: Hamlet the Hamster Admits to Falsifying His Identity. Steps Down As JIF Spokesman pic.twitter.com/Yhn35MqDar
— GIFdebate (@GIFdebate) February 18, 2016